Together, we will roll up our sleeves and prepare to cook up an abundance of new ideas to transform your restaurant concept into reality. During the discovery phase, we’ll keep the ingredients that work and spice up a brand your guests will crave. Various cohesive materials will be designed to ignite an atmosphere with enjoyable and memorable guest experiences.
In the restaurant industry, it is crucial to establish a brand that completely captivates each and every guest. Restaurants are highly dependent on positive word of mouth advertising to keep patrons coming back time and time again, so multiple advertising and social media channels are utilized to help spread the nourishing experiences. The recipe for your success is combining the perfect dosage of a strong restaurant brand, providing excellent customer service, and serving up delicious dishes.
A well-designed brand mark depicts a professional, established, and well-designed restaurant. Your mark conveys a message to customers that speaks volumes about the quality of your food and the level of your customer service. Upon completion of the discovery, design, and launch phases, you’ll be equipped with a brand manual which will include details about the usage of your brand mark, primary and secondary logos, dimensions and amount of padding (negative space) to obtain around your mark, color palette, typeface pairing, and suggested imagery for advertising.
A great menu should convey your restaurant’s personality, be designed to achieve your restaurant’s goals, and ultimately salivate the taste buds of your guests. There’s a psychology to menu design that dictates color, composition, and pricing. A well-designed menu will appeal aesthetically to your customers and increase sales of your signature dishes. Add an interchangeable daily or weekly specials insert, along with a few sidekick menus to highlight your prime selection of alcoholic beverages with a happy hour promotion and deliciously gooey desserts. Don’t forget about a memorable experience for the kiddos too with a fun activity menu and matching cup. All of your menus look amazing and are ready to entice your patrons. But wait! Why stop there? Give your guests a take-out menu for future orders and offer your branded refrigerator magnet to go with it.
RESTAURANT EMBELLISHMENT DESIGN
The little things matter too. You want to stamp your brand on almost every inch and surface throughout your restaurant to not only embed messages into hungry minds, but to maintain an appealing atmosphere. Great embellishing opportunities include coasters, table tents, napkins, cups, place mats, and more.
RESTAURANT ENVIRONMENTAL DESIGN
Your brand will echo throughout the interior and exterior of your restaurant with clear and creative wayfinding options, effective counter communication, signage, and overall visual appearance. Strategic placement of these designs in and out, will etch your brand into the minds of every customer. You will be advised on such details as tile selection, wall color and texture, flooring, furniture and fixtures, lighting, and other decor that will ultimately bring your restaurant brand to life within your space.
RESTAURANT WEBSITE DESIGN
A vibrant and fresh website gives you the organized, clean, and solid web presence that you need to reach your customers and encourage them to visit your restaurant. The new design will tie together your services with a unique, user-friendly experience. Your custom-created website will be on a Webflow platform with the accessibility to manage and update your site yourself.
Professional, savory food photography will take your restaurant branding and marketing from average to awesome. Well-done food photography can help increase overall sales, bring in new customers, and expand the reach of your brand image. It’s imperative that your delicious food is used and styled in a manner that is appetizing and aligns with your overall brand direction. Food photography has the ability to activate consumers’ emotions, making them stop, look, and want to taste. A shot list of all foods and ingredients to include in the menu and other correspondence is required prior to conducting the food photo shoot. We will happily discuss shot and prop options and assist you with creating a shot list relevant with your brand. Now that we have a shot list in place, my incredible photographer will take care of the rest: props, food styling, photography and editing, delivering you a slew of irresistible images for multiple uses.
WEAR YOUR RESTAURANT BRAND
Employee apparel is an often-overlooked opportunity to expand the reach of your brand personality. Keeping staff apparel in line with your brand image makes a huge impact on the customer’s perception of your brand, and we can outfit your team from head to toe.
RESTAURANT BRAND MERCHANDISE
Creating branded merchandise is so much more than sticking your logo on a hat or shirt or apron. Let’s come up with a unique and memorable way to position your brand on merchandise and promotional products such as magnets, glassware, silverware, shot glasses, key chains, and so much more.